For I while, I made author websites that bring traffic, boost conversion and sell more books. I’ve stopped, because many authors weren’t ready to listen to my advice about websites, and wanted something complex and unprofessional instead.
So now I just blog about it: but I’ve also made a video series on designing an author website with WordPress, best WordPress themes and plugins, how to think up hundreds of article topics, how to increase traffic, how to get people to sign up to your optin offer, etc.
Basically I think your author website should do something, besides sucking up money and repelling readers. You can check all that stuff out over on www.authoridentity.com.
If you want more marketing hacks and tricks to sell more books, I have a lot of tips on www.marketingforwriters.com